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ISSN: 2344 - 102X
ISSN-L: 2344 - 102X
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Article from Volume 7, Number 2, Year 2019| ANALYSIS AND EVOLUTION OF THE ADVERTISING MARKET IN THE REPUBLIC OF MOLDOVA | 
Download | | Author(s): Rodica Burbulea, Veronica Movileanu, Viorel Melnic | | DOI: 10.4316/EJAFB.2019.7212 | | Abstract: The trends of the advertising market in the world are characterized by a concentration of capital, by increasing the specialization processes of the advertising agencies, and at the same time, by diversifying their range of the provided services. The high level of professionalism, the strengthening of the research base, the optimization of the management structure and style of the respective agencies has become today's important feature. In this respect, the implementation and improvement of the management of the advertising services market in the Republic of Moldova, in the conditions of accession to the European Union, is an extremely necessary and important subject.
The domestic advertising market is quite fragmented, but with a rich potential for rapid growth. Therefore, it attracted the attention of the operators from this branch. However, there are some legislative impediments, which delay the elaboration of long-term strategies in this field.
The carrying out of this study involved the use of qualitative methods, the secondary analysis of the relevant official documents. The desk-research analysis (non-exhaustive analysis) included: the legislation in the field of media, official statistics related to the media, the grid of television programs, and the structure of the sites / portals. | | Keywords: No Keywords | References:
1. Vivaki Agency Moldova. (2016) Analysis Of The Advertising Market In Moldova For 2016. [online] [accessed October 29, 2018]. Available: Http://vivaki.md/en/analiza-datelor/2016.
2. Decision No.15 / 1 Of December 22, 2017 Regarding The Approval Of The Municipality's Budget.
3. Petre D., Nicola M. (2004). Introduction To Advertising, Communication Publishing House, Bucharest, 2004.
4. Chisinau In 2018 In The Second Reading (2018) Available Online: Https://www.chisinau.md/public/files/anul_2018/buget_2018/DOC_20180102152526.PDF. [accessed September 21, 2018].
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