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ISSN: 2344 - 102X
ISSN-L: 2344 - 102X
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Article from Volume 7, Number 3, Year 2019| SHORT FORWARD IN THE EVOLUTION OF THE CORPORATE SOCIAL RESPONSABILITY CONCEPT | 
Download | | Author(s): Camelia Catalina Mihalciuc, Denisa Sebastiana Iftinchi | | DOI: 10.4316/EJAFB.2019.733 | | Abstract: The intensification of the globalization process in the last decades and, implicitly, the alert development, determines the emergence of a new player on the world market: corporations. In this context, the dominance and influence of the modern corporation is present in all areas. CSR (corporate social responsibility) is a widespread phenomenon nowadays, being an integral part of the corporate strategy of a corporation. The motivation behind choosing this theme is the fact that the phenomenon of corporate social responsibility is a topical one, being mentioned in books, magazines, and websites and increasingly used by corporations, constituting one of the elements that condition their success and placement in the top, gaining consumer loyalty and admiration. Thinking like this, the present paper intends to analyze the evolution of CSR from a theoretical point of view and, in the last part of the paper, wewill emphasize some aspects of the CSR in Romania. | | Keywords: Sustainability Development; Sustainability Reports; Ethical Behavior; The Pyramid Of Corporate Social Responsibility; Corporate Social Responsibility | References:
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