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ISSN: 2344 - 102X

ISSN-L: 2344 - 102X


Article from Volume 10, Number 3, Year 2022

Author(s): Nicolae - Florin Prunau
DOI: 10.4316/EJAFB.2022.10312
Abstract: Toyota Motor Corporation was and remains the most successful integration group compared to other keiretsu groups. This is because she took over the position of reformist, innovative and revolutionary leader in the organization of production and customer relations since the 1960s and has managed to maintain this position until now. The various strategies applied by Toyota Motor Corporation over its seven decades of existence present it as not only a car company, it is the car company to which all Japanese manufacturers refer, but also the American and European ones. Toyota tops the list of both Japanese carmakers and the entire automotive industry in the world in terms of sales and profits.
Keywords: Innovative; Integration; Revolutionary; Successful; Strategies
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