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ISSN: 2344 - 102X
ISSN-L: 2344 - 102X
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Volume 5, Number 4, Year 2017| 1. THE ROLE AND IMPORTANCE OF ETHICS IN THE CONTEXT OF CYCLIC EVOLUTION OF BUSINESS | 
Download | | Author(s): Camelia Baesu | | DOI: 10.4316/EJAFB.2017.541 | | Abstract: The mission of ethics does not reside only in carrying forth the theoretical aspects of moralities,
but in being a practical, real guide in the instruction and improvement of ethical life of society. The
role of ethics is to assist people and institutions in decision making on what is best for them to do,
on which criteria to choose and which are their ethical motivations in their actions. In the analysis
of cyclic evolution of business in a company, irrespective of the position taken by the decision
maker, the economic conjucture in which that company carries on its activity must also be taken
into consideration. Therefore, the furtherance of a proper ethical behavior, both from the part of
managers and that of subordinates, has a huge importance with decisive impact on the final results
of the whole company on its market evolution. | | Keywords: Cyclicity, Ethics, Manager, Ethical Responsibility |
| 2. BUSINESS NETWORKS: NEW SURVIVAL OPPORTUNITIES IN THE GLOBAL MARKET |
Download | | Author(s): Ciprian Ionel Hretcanu | | DOI: 10.4316/EJAFB.2017.542 | | Abstract: In this paper we will present the importance of business networks within the current economy and
we will point out that, in the face of fierce competition, cooperation between various business
entities is needed. This new type of business as a business network determines that the companies
involved retain their autonomy but at the same time have a degree of interdependence and
cooperate with each other. In the second part of the article we will give some examples of business
networks to highlight the specificity of a network set up by firms and the benefits this business
brings to all participating firms. | | Keywords: Business Networks, Networking, Business Groups, Cooperation, Interdependence,
Interrelation |
| 3. ASPECTS OF DIGITALISATION IN THE ROMANIAN BANKING SYSTEM |
Download | | Author(s): Gheorghe Morosan | | DOI: 10.4316/EJAFB.2017.543 | | Abstract: This paper presents some aspects of digitalisation in the retail banking sector in the world and in
Romania within the recent years. It will show the context of needing digitalisation in the banking
activity, the current state of digitalisation, evidences of this phenomenon in the world and in
Romania and the consequences on the banking activity. The motivation for this theme derives from
the fact that the Romanian banking system has recently been preoccupied with introducing new
and sophisticated IT techniques in its work. The objectives within the paper are to present the main
aspects related to digitalisation, to present the aspects regarding the manifestation of this
phenomenon within the Romanian banking system and, as wel, to present the analysis and
interpretation of some relevant indicators for this process. | | Keywords: Digitization, Banking System, ICT |
| 4. THE RENTABILITY ANALYSIS OF A FACTORING OPERATION WITHIN AN ECONOMIC ENTITY |
Download | | Author(s): Camelia Catalina Mihalciuc, Raluca Steclaru | | DOI: 10.4316/EJAFB.2017.544 | | Abstract: The need for capital, financing is one of the most important problems faced by any economic agent
- from the smallest trading companies to banks and multinationals, and even states as distinct
entities. The first option of an entity that is aware of the need for funding is the use of the local
market, mostly through bank loans. But with the tightening of banks' credit conditions for
companies, many companies have begun to reorient themselves to other modern finance products
that can provide them with the cash needed to carry out their business. In this paper, we will try to
conduct a factoring analysis of the factoring operation in a construction company choosing this
sector of activity, because in Romania the constructions are presented as the market leader in
accessing factoring as a way of financing. The main issues to be addressed in this case study will
be: the rentability of the factoring operation, the cost of the factoring operation, the accounting of
the main factoring operations, as well as the advantages and disadvantages arising from such a
factoring operation. | | Keywords: Factoring Operation, The Rentability Of The Factoring Operation, The Cost Of The Factoring
Operation |
| 5. UNIVERSITY MARKETING - STRATEGIC CONCEPT IN THE DEVELOPMENT OF SUPERIOR EDUCATIONAL INSTITUTIONS |
Download | | Author(s): Daniela Neamtu | | DOI: 10.4316/EJAFB.2017.545 | | Abstract: University marketing is of special importance for ensuring the survival of universities in a
competitive environment, in the post-modern society. Thus, higher education institutions are
becoming the main actors on the immense scene of humanity, which by using marketing in the
current work, by implementing its principles and functions, can play the role of moderator among
those willing to specialize, to benefit of highly qualified and capable staff for successfully carrying
out certain increasingly complex business activities. Placing the center of gravity on education as
a priority domain in making social, technological and economic transformations within the modern
society means not only a paradigm shift but a challenge for education systems to identify the
resources needed for change and to ensure the sustainable development of society. The problem of
increasing the capacity of human resources is progressively advancing, through the transition from
education based mainly on knowledge to the education that emphasizes the ability to capitalize on
knowledge in new contexts. The general object of the study is the identification of marketing
particularities in higher education, as well as the main correlations and links between the elements
specific to the university marketing and some particularities on the consumer behavior - the
student. Taken together, the above mentioned are arguments for ascertainment that the educational
phenomenon and act are to be restored on new bases, focused on the marketing optics, which
implies the development of policies and strategies oriented towards the knowledge/anticipation of
the need for education and towards the performances achievement. This finding determined the
research problem identification: substantiating and elaborating the concept of educational
marketing, evolutionary and customer centered, with a large axiological load, which determines a
new vision on the development of contemporary education in a socio-economical and pedagogical
context oriented towards market. | | Keywords: Marketing, Educational Marketing, University, Social-economic Development,
Strategies, Higher Education |
| 6. THE UNSTABLE SCIENTIFICAL WEATHER WITHIN THE ROMANIAN SPACE. A CENTRAL TURBULENT FACTOR - PLAGIARISM |
Download | | Author(s): Laurentia Elena Scurtu, Cristina Gabriela Cosmulese | | DOI: 10.4316/EJAFB.2017.546 | | Abstract: The present paper appeared in a turbulent social context in which the Romanian scientific universe
is shaken by scandals built on the background and on the form of the so-called plagiarism practice.
Of course, by its nature and extent, this work does not aim to deal exhaustively with the given
theme, but induces, instead, a holistic approach on the subject regarding the emergence and
expansion of plagiarism, as well as of the concepts and practices deriving from it. Thus, this text is
constituted, first of all, on the issues that, historically, have favored the scientific and technological
progress and which have also fueled the intensity of plagiarism, and, in a second stage, on the
background of the socio-economic comfort that the Romanian legislation and regulations (in the
field of scientific research, education or copyright) are trying to offer to the original researchers.
Among other objectives pursued in this paper, is remarked our desire to highlight some of the
legislative aspects that constitute important barriers in the "indoctrination" of plagiarism within
the Romanian scientific space. | | Keywords: Plagiarism, Knowledge, Scientific Research, Copyright Law, Education Law, The Law
Regarding The Good Conduct On Scientific Research, Technological Development And Innovation |
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