EUROPEAN JOURNAL OF ACCOUNTING, FINANCE & BUSINESS

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ISSN: 2344 - 102X

ISSN-L: 2344 - 102X



 

Content of Issue 18, Year 2018

1. THE CENTERENAY OF THE ROMANIAN ECONOMY EDITORIAL
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Author(s): Veronica Grosu
Topic: Editorial
Abstract: -
Keywords: -

2. MODELING HEALTHCARE COST FOR NATIONAL HEALTH INSURANCE SCHEME: EXPERIENTIAL ANALYSIS FROM HEALTH MANAGEMENT ORGANISATIONS IN NIGERIA
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Author(s): Ashim Babatunde Sogunro, Sunday Stephen Ajemunigbohun, Sunday Michael Olaniyan
Topic: General Accounting
Abstract: Healthcare costs in Nigeria have been rising faster than general inflation for many years unlike the growth of health insurance in Ghana and South Africa which was almost hitch free. Nigeria has had many challenges in her health sector. We are in the midst of unprecedented revolution in healthcare hence the need to tame runaway cost-inflation as it is spawning new incentives and payment structure which is democratizing data and empowering consumers. This study explores healthcare utilization data in determining future claims that each enrollee of the Health Maintenance Organizations (HMOs) is entitled to. The data which is made up of 2538 enrollees of the NHIS were analyzed using the Generalized Linear Models (GLM). This model is used to check the significance of the co-variates (age, sex and diagnosis). The results show the age, sex and diagnosis are significant predictors of healthcare costs. It is recommended that healthcare providers and policy makers should take into consideration the effects of these variables as they determine how high or low healthcare costs should be.
Keywords: Health Cost, NHIS, HMOs, Cost-sharing Theory, Transaction Cost Theory

3. INTERNET MARKETING PRACTICES AND CUSTOMER LOYALTY: EMPIRICAL EVIDENCE FROM OGUN STATE, NIGERIA
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Author(s): Azeez Adekunle Aliu, Oladeji F. Agbetokun
Topic: General Accounting
Abstract: The study investigated the effects of internet marketing on customer loyalty at Jumia Nigeria Limited. The objective of this study was to determine the significant effect of internet marketing practices adopted by Jumia on customer loyalty. The study used descriptive survey research design. Primary data were collected through the use of structured questionnaire. As a result of the large population, the study used convenience sampling technique to select 120 respondents, possibly those who have done any transaction with jumia.com in Lagos Nigeria. The study shows that the various measures of internet marketing such as Social Media Marketing, Email Marketing, Search Engine marketing have a significant effect on customer loyalty. Therefore, it was concluded that internet marketing is an essential tool for customer loyalty. Based on the research findings, organizations should on daily basis send update about products availability and functions to numerous online users as such leads to online store recognition which in turn enhances customer loyalty.
Keywords: Internet Marketing, Social Media Marketing, Email Marketing, Search Engine Marketing And Customer Loyalty

4. ANALYSIS OF THE ECONOMIC DIMENSION IN THE PROCESS OF SUSTAINABLE DEVELOPMENT
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Author(s): Camelia Mihalciuc, Tudor Chistruga, Gabriela Crijanovschii
Topic: General Accounting
Abstract: This research paper analyzes the economic dimension of sustainable development. The idea behind this study is that in order to protect the environment we need to ensure the economic and technological development through which capital is used more and more efficiently. The paper contains a part of financial analysis where we studied financial position and performance of Samsung Electronics compared to its competitor Intel Corporations.
Keywords: Natural Capital, Resource Efficiency, Sustainable Development

5. ENTREPRENEURSHIP DEVELOPMENT AND EMPLOYMENT CREATIONS IN LAGOS STATE - NIGERIA
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Author(s): Stella Toyosi Durowoju
Topic: General Accounting
Abstract: Lagos state is the smallest and the most populous with about 22 million inhabitants. Lagos is a metropolitan city and one of the investors preferred destination for profitable business enterprises. That is why Lagos has about 37 million Small and Medium Enterprises in Nigeria (2017). This study looks at how entrepreneurship development will assist to reduce unemployment rates in Lagos State. Survey research design was used, 100 questionnaire copies were administered to registered SMEs owners. 71 valid questionnaire copies were analysed with two research hypotheses tested. Both descriptive and inferential statistics were used for the analysis of data collected. Findings revealed: there is a positive and significant relationship between entrepreneurial training programs and employment creations in Lagos State. Also, there is a significant contribution by government in term of policies for skill acquisition programs and entrepreneurial development in Lagos State. It was recommended that government should recognize the peculiarities of each divisions/local government councils in Lagos and create skill acquisitions towards the specific needs. In addition to government policies on unemployment reduction, Lagos state government should establish more technical colleges and also fund the existing ones in order to provide employment opportunities for graduates and mentoring for intra-preneurial skills in larger organizations.
Keywords: Employment Creation, Entrepreneurship Development, Intrapreneurship, Mentoring, Skills Acquisition.

6. CORPORATE REBRANDING AS A MANAGEMENT STRATEGY FOR BRAND IMAGE IN THE UNIVERSITY
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Author(s): Adedoyin Rasaq Hassan, Mustapha Tosin Balogun
Topic: General Accounting
Abstract: Every University is unique in terms of profile, organizational structure, organizational culture, developmental stages, resources availability, politics, strategic goals, different faculties and other different issues. It is expected that the Management of Universities create a social, friendly and academic atmosphere that will enhance the interplay between the Management and other stakeholders in the building of a formidable corporate brand. Unfortunately, when multiple crisis happens, the Management of University reputation is at stake. Hence, the need for rebranding. This paper theorizes the effects of corporate rebranding on brand image in Lagos State University from a social constructionist point of view. With the aid of taxonomy of brand perspectives and the theory of Social construction, this paper was able to analyze labor relations, Management policies and brand image to conclude that continuous communication of information to stakeholders via formal and informal signals is very vital in creating formidable corporate brand image. Also, improved service quality and good public relations are very important for the development and management of University brand image.
Keywords: University, Branding, Brand Image, Social Construction, Brand Perspectives

7. ADOPTION OF IFRS IN THE BRICS COUNTRIES - A CASE STUDY FOR RUSSIA
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Author(s): Cristina Gabriela Cosmulese, Monica Laura Zlati
Topic: General Accounting
Abstract: The objective of this article is to present the modern trends of adopting IFRS by the BRICS countries: Brazil, Russia, India, China and South Africa. In order to achieve this goal, the paper focuses on the analysis of the difficult process of convergence, but also on the modern trends in the development of accounting systems in these countries. Currently, each of these countries have adopted IFRSs or are doing so, but the conceptual framework of IFRS and accounting policies are fundamentally different from those that characterize Russia's financial reporting systems.
Keywords: BRICS, Convergence, Transparency, Comparability, IFRS Adoption, Russia.

8. INFLUENCE OF CORPORATE TAX PLANNING ON INVESTORS' CONFIDENCE AS A DETERMINANT OF SHARE PRICE (A CASE OF SELECTED DEPOSIT MONEY BANKS IN NIGERIA)
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Author(s): Yusuf Babatunde Rahman, Abata Mathhew Adeolu, Sodiq Ogundeko
Topic: General Accounting
Abstract: Corporate Tax planning practices are gaining ground among firms as an avenue to reduce the tax exposure of such firm. The impact of such practices on the overall Corporate Objectives of maximising the shareholders wealth through increase in share price has been a subject of controversies. The paper examine the Corporate Tax Planning scheme influence on Investors' Confidence as it helps to determine the share price of listed banks in Nigeria. Ten out of the listed fifteen Deposit Money Banks were selected using Purposive Sampling Technique. Three hypotheses were formulated and tested using Panel Least Square Method and Correlation Analysis. The Correlation Coefficient (0.2034) in hypothesis one established a positive relationship between ETR and Share Price of listed banks in Nigeria. The result from Hypothesis two (-0.1606) indicate a negative insignificant influence of Tax Planning on the Investors' Confidence. It was recommended that the management should exercise caution in implementing an Aggressive Tax Scheme as some has more damaging effects on the firm through Reputational costs than associated benefits. Government should sensitize the public about the danger of aggressive tax planning so as to boost its tax revenue.
Keywords: Corporate Tax Planning, Investors Confidence, Share Price, Tax Evasion, Tax Avoidance

9. STREET TRADING ACTIVITIES AND ITS EFFECTS ON TRAFFIC FLOW: A STUDY OF IGANDO BUS-STOP IN LAGOS STATE
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Author(s): Olayiwola Mojeed Giwa, Joel Ayodeji Asaju, Rafiu Olorunnimbe
Topic: General Accounting
Abstract: Street trading activities provide daily service for the smooth functioning of a city which includes provision of jobs and reduction of unemployment. Although, the money generated from street trading is low and safety is generally poor. The problem arises when these activities tend to affect or even dictate the pattern of traffic flow. The street trading activities greatly affects the efficiency of traffic flow in the area. People display their goods along sensitive and busy routes. These in return, have several effects on the efficient movement of people and goods, trips take longer time, people often becomes victims of preventable accidents, pollution caused by noise generated by advertisement and traffic diversion. Igando bus stop, is located in Alimosho LCDA of Lagos. Therefore the objective of this paper was done carrying out a traffic count survey on the flow of traffic during the period of less street trading activities and vice-visa. Two basic types of data sources were used for the realization of the objectives of this paper. Purposive random sampling technique was used to collect the required information from the respondents in the study area. Findings derived from the study shows that activities of the traders have adverse effects on traffic flow in the study area and lack of car parking spaces within the market area and shopping centres have affected the flow of smooth traffic in that corridor.
Keywords: Hawkers, Infrastructure, Market, Pedestrian, Traffic Flow

10. ANALYSIS OF THE FINANCIAL CULTURE RELATED INTERGENERATION EFFECTS. INVESTIAGION OF YOUNG CONSUMERS' FINANCIAL BEHAVIOR
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Author(s): Boglarka Zsoter
Topic: General Accounting
Abstract: The purpose of this paper is to provide insight into the consumer and financial socialization of young adults, with applying a result approach - outcome of parental intergenerational influence on children's financial behaviour - as well as a process approach - the nature of the influence. The empirical part of the research is based on a database of 1070 persons, actually 535 student-parent pairs. An online questionnaire on financial behaviour, attitudes and materialism has been completed by students of the Corvinus University of Budapest and their parents. Based on Z-test and regression analysis results show that family effects exist on young adults' financial behavior and family communication patterns have got a significant role in shaping financial socizalization processes. Implications for marketers (eg. commercial banks with financial education programmes) and for educators are encapsulated in the paper. While the analyses and results of the present paper are built on a larger sample size than similar studies with paired samples, and they equally include fathers, the sampling is restricted to students of one university. Studies so far have examined the related phenomena from one perspective only (e.g. from that of the child, or the parent). The scientific conclusions of the research, therefore, are expected to provide, inter alia, a more accurate, more reliable and more valid point of reference for upcoming scientific studies in the field.
Keywords: Financial Socialization, Consumer Socialization, Family, Intergenerational Effects, Young Consumers, Consumer Finance

11. ENTREPRENEURSHIP EDUCATION AND ENTREPRENEURIAL BEHAVIOUR AMONG STUDENTS OF SELECTED UNIVERSITIES IN SOUTH WEST NIGERIA
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Author(s): Oluwatoyin Frederick Idowu
Topic: General Accounting
Abstract: The study examined the differential effects of Entrepreneurship Education (EE) on Entrepreneurial Behaviour (EB) of two hundred and fifty (250) students of two universities (a public and private) in Nigeria. A cross sectional survey of 400 level (the study group) and 100 level (control group) students was undertaken eliciting responses through an instrument that has Cronbach alpha reliability coefficient value of 0.729, 0.761 and 0.605 for Entrepreneurial Spirit (ESP), Entrepreneurial Skill (ES) and Entrepreneurial Behaviour (EB) respectively.. It was found that there is a significant difference between the study group and the control group in terms of their EB as result of their level of exposure to EE. The study group show more demonstration of business formation and intention to do so more than the control group in both institutions. The academic level of students in both universities, as a result of various learning exposures predicted the EB observed. The institutions and differences in the nomenclature of the courses offered did not predict differences in EB among the study group between the two universities. The study established that EE can drive EB among universities' undergraduate's and make them create employment after graduation; it is the students exposure to variety of entrepreneurial learning that matters and not the institutions. Institutional and the 'town' support including policy action on entrepreneurship is advocated for EE in universities. These will translate to self-employment, reduce youth unemployment and bring about sustainable social and economic development.
Keywords: Entrepreneurial Behaviour, Entrepreneurship Education, Entrepreneurial Skill, Entrepreneurial Spirit, Self-employment

12. RECOGNITION AND MEASUREMENT OF PROVISIONS IN THE ACCOUNTING OF PUBLIC INSTITUTIONS ACCORDING TO NATIONAL AND INTERNATIONAL LAW
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Author(s): Marian Socoliuc
Topic: General Accounting
Abstract: This paper aims to delimit the conditions for recognition and the assessment of provisions in the accounting of public institutions in Romania in the context of the last legislative amendments of the Order of the Minister of Public Finance no. 1917/2005, imposed by the implementation of the international public sector accounting standards (IPSAS) in the Romanian accounting. The paper also analyses the differences in the accounting legislation between provisions and debts, as well as the peculiarities of the recognition and evaluation of provisions.
Keywords: Provisions, Recognition, Assessment, IPSAS

13. REFLECTIONS ON THE EDUCATIONAL SYSTEM FROM ROMANIA
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Author(s): Veronica Grosu
Topic: General Accounting
Abstract: Improving the quality of the education and training system in Romania must be in close correlation with the current developments that are currently taking place in developed countries of the world, especially in terms of digitization and artificial intelligence, practically everything that means innovation. The increasing interest in innovation, especially from improving and developing the educational system point of view, focuses especially on the way in which the methods and techniques used are appropriate to those praised in the developed countries. The objective of this paper is oriented towards the evolution of the number of enrolled and graduates in the Romanian education system.
Keywords: Educational System, Quality, Equity, Inclusive, Educational Research

14. CREDIT PORTFOLIO QUALITY ASSESSMENT IN THE ROMANIAN BANKING SYSTEM
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Author(s): Mariana Vlad
Topic: General Accounting
Abstract: Credit portfolio is an indicator of the bank's market share, of its business and risk strategies as well as its capacity of granting loans. During the economy ending process, the banks have to filter the businesses and to support the effective, legal and viable ones, boosting the activity of all using the loan. As a result of loan portfolio, the banks must regulate the amount of the provisions that must be supported weighting the bank's financial results. Real time provisioning of credit losses plays a crucial role for ensuring sound and safe banking environment. The paper discusses the structural elements involved in Romanian and European banking assets assessment, taking into consideration prudential and accounting aspects. We are aiming to identify the main actual and future chanlenges when trying to improve the operational and credit risk effectiveness.
Keywords: Non-performing Loans Ratio, Texas Ratio, Forbearance Ratio, Loan Loss Provisions

 
     
     
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